Repuestos COVIMOR SA

With its fascinating nature of the Andes, the famous salt deserts and the species-rich national parks Bolivia is a popular travel destination, in particular for adventure seekers and nature lovers. However, the South American landlocked country has also its downsides like a high degree of informality, smuggling and the trade with counterfeits. How you manage it anyway to hold your ground successfully in the Bolivian market shows this Partner Story of Diesel Technic’s partner Repuestos COVIMOR SA.

The story of the company begins in October 2011 when Fernando Estacio put all his eggs into one basket and started his own business. His vision: Make COVIMOR the market leader in the distribution of spare parts for trucks, buses and tractors – not only at local level but also from a national perspective. The perfect partner for this goal was already found at the Automechanika in Frankfurt in 1998 when the company founder got to know Diesel Technic. “What I liked right away and still like about Diesel Technic is that it is a company with solid principles and values which is constantly producing innovations whereby the product portfolio is steadily growing. This in turn enables us to offer our customers even more product solutions.”

Moreover, his 20 years of experience in the distribution of automotive spare parts at that time helped Fernando Estacio implementing his plans – a feature that he shares with the majority of his team.

The weaknesses of the domestic market were quickly recognised by the COVIMOR team and successfully used for themselves. For example, there is a high demand for spare parts due to the comparatively high age of the Bolivian automotive fleet. At the same time, the difficulty for end customers is finding high-quality parts, because: On the Bolivian market, COVIMOR has to face strong competitors whereby most of them are informal enterprises that need to be beaten. No easy undertaking but Fernando Estacio is optimistic. “In a market with a high rate of informal sales, counterfeits and smuggling COVIMOR customers appreciate quality and guarantees”, tells the managing director. This is exactly where the company sets in and strives for a solution of its customers’ current problems as well as to get potential future complications out of the way beforehand.

“We commit ourselves to offer a transparent consulting service and a wide variety of spare parts to our customers as we aim to provide top quality products to the Bolivian market”, says Fernando Estacio for whom the key to success lies in the business relationship with his suppliers that allows him to offer their products. “In addition to a trust-based and at the same time professional business relationship to our customers, we give them the feeling that we deliver the best spare part brands and assure to support and guarantee everything we sell.”

Currently, the company operates five offices in Santa Cruz and one branch in La Paz through which the products are distributed to various cities throughout the country. In order to cover the whole country axis in future it is planned to be also present in the city of Cochabamba in a medium term.

Thereby, COVIMOR is particularly successful with DT Spare Parts products, says Fernando Estacio: “DT Spare Parts is a brand that receives a fairly positive acceptance in our market by reason of the wide range of spare parts, advanced technology and high quality at a competitive price compared to the OEM price.” But also SIEGEL Automotive is a popular brand among its customers, mainly because of the excellent price-performance ratio.

The company owe its success not least to the outstanding support by Diesel Technic, emphasizes the owner. “We receive permanent support like product information, advertising material as well as information to promotional activities and brand management by Diesel Technic plus assistance in the participation at different trade fairs of our sector.” Also in the future years Fernando Estacio does not want to miss this special type of business relationship and is looking forward to a continuously good cooperation with Diesel Technic.